Santander want to reach lone parents, single pensioners, migrants and refugees, those with long term illnesses and disabilities, those struggling to find sustained employment and households headed by students or part-time workers. These are among the groups most commonly excluded from financial services.
People with low or unstable incomes, or those who have experienced a significant life shock, are particularly affected by financial exclusion. The pandemic will only have made this situation worse, as more and more basic services have moved to the web. Santander want to help charities build their capacity to help people to become digitally and financially empowered.