Cash4Clubs

Set up in 2008, Cash4Clubs is a grant programme funded by Flutter UK & Ireland, part of Flutter Entertainment, the global sports betting, gaming and entertainment provider. For this reason, groups must have adult members (18+) in order to be eligible for funding.

Cash4Clubs is working with Sported, the UK’s largest network of community sports groups, to get the funds to the clubs who need it most.

Objectives of Fund

The funding aims to support the sustainability of local sports clubs, thereby ensuring more people have access to local sports.

This year’s focus is on supporting adult clubs. Funding will be offered to community groups that support over 18’s only, with an emphasis on 18-25 year olds.

Priority will be given to applications that:

• Increase participation in sport and/or physical activity for one or more underrepresented groups, including women and girls over 18, people with disabilities, those from racially diverse communities, from the LGBTQ+ community or from lower socio-economic groups.
• Encourage people who would not usually engage in sport to take part, such as providing activities that support physical and mental wellbeing or tackle issues such as loneliness.
• Address broader social issues for the local community, eg, reducing crime and anti-social behaviour, homelessness, or connecting communities.

Priority will be given to groups based in areas of high deprivation (Indices of Multiple Deprivation 1-3).

Value Notes

Unrestricted grants of £2,000 are available (€2000 in Ireland).

The funding should be spent within a six-month period.

Who Can Apply

Applications are accepted from not-for-profit organisations, including charities, community groups and traditional sports clubs.

To be eligible for funding, applicants must:

• Be either registered charities or clubs with a structured governance and constitution.
• Demonstrate that they are using sport for wider social purposes and aiming to increase participation of adults from underrepresented groups. There is particular interest in reaching groups working in areas of higher deprivation.

Eligible Expenditure

The funding is unrestricted and can be used for anything that will support the organisation to continue and/or grow their activities in their local community.

Typical examples of costs might include a contribution towards:

• Venue hire
• Utilities such as heating or lighting
• Coaching costs
• Volunteer expenses
• Equipment
• Kit
• Marketing and communications
• Training and qualifications
• Insurances and affiliations

How To Apply

The deadline for applications has been extended from 12 November 2024 to 12 December 2024. 

The guidelines and information on the application process are available on the Cash4Clubs website https://thehub.sported.org.uk/cash4clubs.html