Building vaccine confidence

North East and Yorkshire vaccination programme team are looking for trusted community champions and those in both public and patient facing roles where there is an opportunity to Make Every Contact Count, when it comes to the vaccination programme.

They wish to target participants who come into contact with low vaccine uptake populations, including: areas of high deprivation, ethnic minority groups, parents of 2&3 year olds and school age children, those in at risk categories and care homes. 

Concept and Objectives

There is concern that due to low flu circulation last winter and potential opinion that Covid-19 vaccination is more important, uptake of flu vaccination may not be as good as previous years.  They also know that over 1 million adults in North East and Yorkshire are unvaccinated against Covid-19.

Vaccine hesitancy amongst eligible populations is a risk to population health and negatively impacts our poorest communities.  The everyday conversations they all have are powerful, therefore the provision of skills training that uses the principles of Making Every Contact Count (MECC) and Motivation Interviewing (MI) can combat disinformation and myths while providing the necessary reassurance and confidence in safe and effective vaccines.

The skills training covers:

• How can we work together to build vaccine confidence, what we know and how this links to health inequality
• Core skills and processes (OARS, Evoke-Provide-Evoke, Decisional Balance, and the 3As)
• Skills practice – Building confidence in the vaccine
• Resources that staff can use to respond to questions and concerns

The session will be interactive and include modelled conversations that showcase the core skills and processes being used.  The application of this work can be far-reaching. Although this is focused on Flu and Covid-19 Vaccinations, these skills can be utilised for childhood immunisations, cancer screening and other health-promoting activities. 

Each workshop can cater for 30 people and lasts for 1 hour and 30 minutes. Please see link below for booking dates from 25th November to 9th December.

Webinars – Winter Vaccination programme – Building Vaccine confidence (yhphnetwork.co.uk)

For any queries in relation to booking, please contact: yhphworkforce@phe.gov.uk