NHS England – Act FAST – Stroke Campaign

The NHS in England has launched the latest ‘Act FAST’ campaign – their campaign to increase awareness of the signs of a stroke and encourage people to dial 999 at the first sign.

A stroke strikes every 5 minutes in the UK. There are around 38,000 stroke-related deaths every year and it’s a leading cause of disability.  The campaign encourages people to Act FAST on any sign of a stroke as every minute is vital, to give patients quicker access to specialist treatment that could save their life and reduce the long-term effects of a stroke such as a disability. 

The campaign explains that the first sign of a stroke might not seem serious. Like struggling to smile, not being able to raise your arm or slurring when you speak.  Stroke symptoms can be less dramatic, painful or obvious than might be expected.  But even if doesn’t seem like much, at the first sign of a stroke call 999.

They have a range of fantastic resources for you to share across your communications channels.  As well as their new advertising materials, you’ll find resources based on our incredible PR video, which shares the story of 3 stroke case studies, beginning with a recording of their 999 calls.  

Their toolkit gives you all the information and resources you need to encourage your audiences to Act FAST on signs of a stroke.  You’ll find social media videos and post copy in the links below – and with more to follow in the coming weeks, please visit again to download their latest social media resources.  They have a range of posters available, with leaflets and other assets (including in accessible formats), coming soon.  
 

Download resources now

• Toolkit
• Social media assets and post copy
• Posters
• PR videos

Pharmacy

Hot on the heels of the Act FAST campaign, we will be launching the second phase of the Pharmacy First advertising campaign on Monday 11 November. This will include amended creative that will appear on video on demand (VOD), radio, social media and digital out of home (OOH). We are finalising the creative and hope to have assets available on the CRC very soon. We’ll send out another email with more detail on the campaign when everything is in place.

More information on campaigns and supporting assets are available via the Campaign Resource Centre.